What’s Your Fighting Message?

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund “Fighting on all fronts” is the American Kidney Fund’s tagline so it makes sense…

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5 Ways to Increase Your Email Open Rates

Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines Coupled with the From Line, your Subject Line is the other bit of text…

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Improving Your Open Rate: The From Line

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). It comes down to two pieces of information that our brains process nearly instantaneously: Who is this from, and am I generally interested in what…

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Where, When and How People Open Email

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email Most emails are now opened in Gmail, making it the top inbox provider, with Apple iPhone falling to second place. According…

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