How to Build a Marketing Funnel Your Donors Will Love

Fundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes. But a smart marketing funnel can help solve these problems. For nonprofit marketers this shift means embracing a donor-centric approach that moves…

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How to Create a Prosperous Fundraising Campaign

My son and I go camping with the Boy Scouts almost every month. Even in the winter. 🙂 Scouts develop meal plans, assign kitchen duties and other roles. They pack tents and cooking gear, and prepare for almost every possible situation. And because they thoroughly prepare, every camping trip is successful (read: no trips to…

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Does Your Nonprofit Need an Explainer Video?

You’ve seen explainer videos. They’ve been around for a while but this year we’re seeing an explosion of these short, power-packed, emotionally compelling animated videos. Explainer videos usually have no talking heads or live footage. Instead, these videos are studio-produced using motion graphics, photographs, text on screen, background music and sometimes narration. The key factor…

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Is Your Fundraising Appeal Turning Off Your Donor?

Most nonprofits love statistics. They remind staff and board members why their work matters. And statistics can be helpful when reporting outcomes or applying for grants. But using statistics can actually hurt your fundraising appeals. Statistics can turn a emotionally compelling fundraising appeal into a total bummer. In one study by the University of Oregon,…

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How to Create Powerful Email Drip Campaigns for Your Nonprofit

You probably already know that email is one of the most effective digital channels for fundraising and donor retention. Email is also powerful for nurturing relationships with peer-to-peer fundraisers. What is an Email Drip Campaign? An email drip-campaign (aka email series) is an email marketing strategy to drive actions over the course of the campaign. Drip…

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7 Simple Ways To Increase Donations For Your Nonprofit

Acquiring a new donor is more expensive than keeping a current donor. At least 5 times more expensive! Plus, the lifetime dollar value of a happy donor is way more than the value of a donor who only gives once (d’uh). Most nonprofits know this, but it seems like many still spend a larger amount…

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How CRM Software Catapults Your Fundraising to New Heights

The most common form of nonprofit software CRM software (Constituent Relationship Management). CRM software can help you organize your donor data and improve your communication strategies, but have you ever wondered how CRM software can help you excel at fundraising? Helpful CRM Software Features Each CRM or donor database is different, but most have similar…

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Three Reasons to Require Verified Opt-In for your Email Newsletter

Your email list is the lifeblood of online fundraising. It’s one of the most effective tools for converting and retaining donors, growing your volunteer base, and for staying top-of-mind with your supporters. But to get the best result from your email newsletter, list quality is essential. And by list quality, I mean people who have…

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Simple Donation Page Tips for Giving Tuesday and Year-End Fundraising

According to the last few years of giving trends, most of your supporters will give between Thanksgiving and December 31st. You might see these same trends in your own donor database. To take advantage of this crucial time, many nonprofits are reviewing and tweaking their donation pages. Here are a few donation page tips to help improve…

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