5 Tech-Savvy Fundraising Strategies for Your Next Event

One of the most tried and true fundraising strategies for most nonprofits is events. But are you getting the most out of your events? After all, the people who attend are your most important supporters. These people give you their time – something they’ll never get back. So how do you get more people excited…

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5 Content Marketing Ideas that Inspire Action (With Examples)

Are you posting social media content with half-hearted hopes of any reaction? Or are you engaging fans and followers with meaningful asks? For example, if you are an animal shelter, are you asking people to adopt a pet? As a general rule, asking people to take action will get you more results than if you don’t ask at all…

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Monthly Giving: 7 Reasons It’s a Must for Every Nonprofit

Over the past few years, I’ve stressed the importance of monthly giving to my clients. I’ve learned a lot about what works and what doesn’t and I’ll be sharing it next week (more on that below). One thing I have learned is that monthly giving is a “must have”, not a “nice to have”. Here…

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Happy or Sad Fundraising Stories: Which Works Best?

The single most important element of any fundraising campaign are the fundraising stories. Technology, your ad budget, or a fancy fundraising app will never replace solid fundraising stories based on the 4 P’s: Person: Your story is about one person with a problem that needs solving. Problem: Your story has a problem the donor can solve….

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Facebook Scandal: Why Email Matters NOW More Than Ever

No doubt you’ve heard that Facebook and Cambridge Analytica used micro-targeted ads to influence US citizens’ voting decisions. Pretty scary stuff, from the social brand that “wants the world more open and connected”. Will people leave Facebook in droves? Nope. Will users switch to another social network? Nope. Will users be less trustful about what they click…

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