5 Simple Tips for a More Impressive Twitter Profile

Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed? Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements. Not so with Twitter: Limited space: Twitter allows…

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Welcome Emails: 10 Essential Elements For Every Nonprofit [INFOGRAPHIC]

Welcome emails are an essential part of your email marketing strategy. It’s that first impression a new donor or volunteer experiences. And that first experience often determines whether they’ll keep coming back. Plus, compared to email newsletters, welcome emails have high engagement rates – an average read rate of 34%. Welcome Emails: Essential Elements For Every…

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Capital Campaign Fundraising: 4 Steps to Nonprofit Success

There’s no doubt that when it comes to nonprofit fundraising success, one of the most intimidating strategies is capital campaign fundraising. If you’re not familiar, a capital campaign is an initiative to raise money for a large scale project over a long period of time. The goal is usually to complete a new building or…

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Facebook is Changing How Your Website Looks – Are You Ready?

In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. This was great for nonprofits, especially if their websites that lacked compelling titles and images. But now, Facebook is eliminating the ability…

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How to Manage Social Media During Your Summer Vacation

If you’re like the participants in a recent Harvard study, you work during vacation. You may even skip vacation like the 35% who work over 50 hours a week. The thing is, we’re not machines. We’re animals. And like most animals, we need to rest, unplug, and reset. But it might not be easy for…

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7 Steps to Recycling Your Best Content

Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like, and publish updates that will engage fans. It’s not easy. But you’ve done it before. Remember that picture you posted last year that you still brag about?…

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5 Nonprofit Marketing Myths That Still Need Debunking

In less than two decades nonprofit marketing has evolved into a completely different animal. The widespread use of social media and mobile devices means that your donors are now always connected (and more distracted) than ever before. 5 Nonprofit Marketing Myths That Still Need Debunking Savvy nonprofits have embraced this change. They’re using email, content,…

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